Marketing – Revenue Zone

Design an offer

Designing an effective offer for a knowledge product is primarily an exercise in clarity, positioning, and risk reduction for the […]

Is it a product or a service? How will be be packaged? How does the customer obtain and use it?

Pre-orders help to measure interest and traction. Make a sales page to test an offer before developing the product or

After you put an idea or a prototype out there using any of the testing and research methods, you need

This is a marketing activity. You need to know who you want to serve with your product. The audience for

A solution statement is a single sentence that identifies who you serve and what you do for them (the solution

Talk with people in the target audience. You have to be able to find them and talk with them. These

Identifying your target audience is an important marketing activity. This is where you identify who in the community you want

Find out what are the core problems they’re experiencing, and whether they would pay money to solve those problems. Some

Identifying your community is an important startup activity. This is where you ask, “who is my customer?” or “who do