Marketing

Connect with the target audience

Talk with people in the target audience. You have to be able to find them and talk with them. These […]

Identifying your target audience is an important marketing activity. This is where you identify who in the community you want

Find out what are the core problems they’re experiencing, and whether they would pay money to solve those problems. Some

Identifying your community is an important startup activity. This is where you ask, “who is my customer?” or “who do

An empathetic assessment of an individual or group of people examines a variety of factors to understand that individual or

An influence campaign is a coordinated effort to influence a specific target audience (TA) to take an action. This could

Content marketing is a way to build an audience who will buy or refer people to buy your product. People

Market research happens a lot during startup but is also an ongoing effort to understand the customer’s needs, because things