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Create a knowledge product

If you already identified your audience and developed your solution statement, you’re ready to create a knowledge product. Step 1. […]

This is a marketing activity. You need to know who you want to serve with your product. The following tasks

The following is a list of all industry starter pages. Each page has a list of steps to get started

If your success rate is too low (some people call it the “closing rate”), meaning you get people to the

A knowledge business revolves around you sharing your knowledge, experience, or perspective with others. If you start a knowledge business,

A solution statement is a single sentence that identifies who you serve and what you do for them (the solution

Talk with people in the target audience. You have to be able to find them and talk with them. These

Identifying your target audience is an important marketing activity. This is where you identify who in the community you want

Find out what are the core problems they’re experiencing, and whether they would pay money to solve those problems. Some

Identifying your community is an important startup activity. This is where you ask, “who is my customer?” or “who do