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Improving the offer

If your success rate is too low (some people call it the “closing rate”), meaning you get people to the […]

A knowledge business revolves around you sharing your knowledge, experience, or perspective with others. If you start a knowledge business,

A solution statement is a single sentence that identifies who you serve and what you do for them (the solution

Talk with people in the target audience. You have to be able to find them and talk with them. These

Identifying your target audience is an important marketing activity. This is where you identify who in the community you want

Find out what are the core problems they’re experiencing, and whether they would pay money to solve those problems. Some

Identifying your community is an important startup activity. This is where you ask, “who is my customer?” or “who do

This is a function of the marketing team. Product positioning is the work of making decisions about who the product

Print on demand is a business that you can do from home, without buying inventory. You can start it as

An empathetic assessment of an individual or group of people examines a variety of factors to understand that individual or