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Design an offer

Designing an effective offer for a knowledge product is primarily an exercise in clarity, positioning, and risk reduction for the […]

Is it a product or a service? How will be be packaged? How does the customer obtain and use it?

Pre-orders help to measure interest and traction. Make a sales page to test an offer before developing the product or

After you put an idea or a prototype out there using any of the testing and research methods, you need

Creating an effective lead magnet is about pre-selling the value of your product by delivering a small, concrete win that

A landing page is designed to capture attention and drive a single, low-friction action, typically at the top or middle

A sales page is designed to close a purchase decision, usually for a higher-commitment offer. Its role is persuasion and

When designing an offer, risk reduction methods are used to lower the buyer’s perceived uncertainty around outcomes, effort, and credibility.

Designing an effective offer for a knowledge product is primarily an exercise in clarity, positioning, and risk reduction for the

There are multiple ways to build an audience, and you can use more than one. Step 1. Find your point