Jonathan Buhacoff – Page 2

Influence

An influence campaign is a coordinated effort to influence a specific target audience (TA) to take an action. This could […]

Business intelligence (BI) is the collection, analysis, and reporting of business information for the purpose of informing decision-making. The needs

Critical capabilities Thinking about your competitor, what are their critical capabilities? That is, what functions are critical to their operation?

Competitive analysis is the process of evaluating competitors to gain insight into their strengths and weaknesses relative to your own

This executive activity is for people who prefer to work with a team, or recognize they lack critical knowledge or

“The Creative Habit” by Twyla Tharp for a more in-depth look at how to unleash your creativity.

Content marketing is a way to build an audience who will buy or refer people to buy your product. People

When you are first starting your business and you have no customers at all, you need to validate your business

Each type of product might have different pricing schemes that work well. For example, if the product is fresh apples,

After you have built the product and sales process, you need to get ready for customer support calls. In every