Jonathan Buhacoff – Revenue Zone

Product Positioning

This is a function of the marketing team. Product positioning is the work of making decisions about who the product […]

Print on demand is a business that you can do from home, without buying inventory. You can start it as

An empathetic assessment of an individual or group of people examines a variety of factors to understand that individual or

An influence campaign is a coordinated effort to influence a specific target audience (TA) to take an action. This could

Business intelligence (BI) is the collection, analysis, and reporting of business information for the purpose of informing decision-making. The needs

Critical capabilities Thinking about your competitor, what are their critical capabilities? That is, what functions are critical to their operation?

Competitive analysis is the process of evaluating competitors to gain insight into their strengths and weaknesses relative to your own

This executive activity is for people who prefer to work with a team, or recognize they lack critical knowledge or

“The Creative Habit” by Twyla Tharp for a more in-depth look at how to unleash your creativity.

Content marketing is a way to build an audience who will buy or refer people to buy your product. People