Jonathan Buhacoff – Revenue Zone

Connect with the target audience

Talk with people in the target audience. You have to be able to find them and talk with them. These […]

Identifying your target audience is an important marketing activity. This is where you identify who in the community you want

Find out what are the core problems they’re experiencing, and whether they would pay money to solve those problems. Some

Identifying your community is an important startup activity. This is where you ask, “who is my customer?” or “who do

This is a function of the marketing team. Product positioning is the work of making decisions about who the product

Print on demand is a business that you can do from home, without buying inventory. You can start it as

An empathetic assessment of an individual or group of people examines a variety of factors to understand that individual or

An influence campaign is a coordinated effort to influence a specific target audience (TA) to take an action. This could

Business intelligence (BI) is the collection, analysis, and reporting of business information for the purpose of informing decision-making. The needs

Critical capabilities Thinking about your competitor, what are their critical capabilities? That is, what functions are critical to their operation?