Is it a product or a service? How will be be packaged? How does the customer obtain and use it? This may involve some design, a mock-up, or some sketches to help the customer imagine the solution you’re describing.
What are the most important features of the solution? Not from an engineering perspective, but from the customer’s perspective. For example, is it easy to operate? does it plug into a regular electric outlet? is it portable? is it fun to use? is it stylish? Whatever will be important to the customer to know about the solution needs to be listed.
What benefits will the customer get from buying and using the solution? These are the positive, beneficial outcomes for the customer. Does it help them make money? Does it help them reduce expenses? Improve relationships? Progress in their career? Have fun? Etc.
The result of this effort is the list of requirements for the solution, expressed as:
- list of features the customer wants to know about
- list of customer outcomes from buying or using the product or service
Later, the team responsible for making the product (which could be you) will ensure that it meets these requirements, since this is what the target audience wants to buy — or at least what you’re going to test next.
Compass
Continue to Sales page with pre-order.
Back to Connect with the target audience.
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