A landing page is designed to capture attention and drive a single, low-friction action, typically at the top or middle of the funnel. Its primary objective is conversion to a next step—such as signing up for a newsletter, downloading a resource, registering for a webinar, or requesting more information. As a result, landing pages are usually concise, focused on one call to action, and optimized to minimize cognitive load. They emphasize relevance and clarity over persuasion, often trading depth for speed. In short, a landing page advances interest.