If your success rate is too low (some people call it the “closing rate”), meaning you get people to the sales conversation but they are rejecting your offer, use the tips on this page to improve your offer.
Reasons Your Offer Might Be Rejected:
- Value Proposition Vacuum:
- Symptoms: You describe features, not benefits. Your offer feels generic and unclear.
- Cure: Clarify the core problem your offer solves and the transformation it provides in simple language.
- Price Point Panic:
- Symptoms: Your price feels too high for the perceived value or too low to instill trust.
- Cure: Provide Exceptional Value. Understand your audience’s budget and willingness to pay. Consider tiered packages or bonus options.
- Trust Deficit:
- Symptoms: Your audience doubts your offer’s ability to deliver. You lack testimonials, case studies, or social proof.
- Cure: Build trust! Offer Leads Magnets or Free Trials or Free Samples. Showcase testimonials, customer reviews, case studies, and social proof.
- Misdirected Missile:
- Symptoms: You’re targeting the wrong audience. Your offer isn’t relevant to their needs or interests.
- Cure: Refine your target audience!
- Bland & Blending In:
- Symptoms: Your offer looks and feels like everyone else’s. It fails to stand out from the crowd.
- Cure: Get creative! Use unique visuals, selling propositions, and differentiated features to make your offer memorable.
- Call to Action Coma:
- Symptoms: Your offer lacks a clear and compelling call to action. You don’t tell your audience what to do next.
- Cure: End with a clear call to action! Tell them to subscribe, buy, or contact you. Use urgency with limited-time offers or scarcity tactics.
- Friction in the Buying Process:
- Symptoms: Your offer has unclear steps or complicated checkout.
- Cure: Simplify! Ensure a seamless journey from discovery to purchase. Eliminate unnecessary steps and optimize user-friendliness.
- Emotional Disconnect:
- Symptoms: Your offer lacks personality, warmth, or connection with your audience’s feelings.
- Cure: Infuse your offer with storytelling, humor, or inspirational language. Show how your product or service improves their lives.