A business mission is a brief statement of something the business is working to achieve. Business mission statements are used to focus the effort of everyone working in the business. A business mission is like a “smart goal” for the entire organization. It’s specific, measurable, achievable, relevant, and time-based.
The completion of each business mission should move the organization towards achieving its business vision.
For example:
- launch product X to market by end of second quarter this year
- sell product X to 1000 new customers by end of third quarter this year
- increase sales of product X by 20% by end of fourth quarter this year
Non-profit organizations have missions too. For example:
- find shelter for 500 people by end of this month
- serve 2,000 meals to orphans this quarter
- find homes for 80% of rescued animals this year
- raise $1,000,000 for cancer research this year
Why is it called a mission? According to various dictionaries, a mission is an important assignment carried out by a person or group of people for political, religious, military, or commercial purposes.
See all executive activities.