If you already identified your audience and developed your solution statement, you’re ready to create a knowledge product.
Step 1. What knowledge will you be conveying with this product?
Step 2. What is the format you will be using to convey the knowledge?
Some possible formats:
- PDF download (informational, motivational, educational, …)
- Document template
- Workbook template
- Presentation template
- Video series
- Email course (for example 12 lessons delivered by email or an email link to the lesson, next one is sent only after current lesson is completed)
- Online course (combination of text, video, assignments, references, etc.)
- Content subscription (restricted access website with documents, videos, community forums, etc.)
- Private coaching
- Group coaching
- Mastermind (combination of group coaching calls and content subscription)
Compass
Continue to create an offer.
Return to steps to start a knowledge business.