This is a marketing activity. You need to know who you want to serve with your product.
The following tasks are related to identifying and connecting with the audience for your business:
Identify the community. Who will you be serving?
Identify what the community needs. What problems do they have?
Identify the market. The combination of a community and a problem for which they would pay money to solve.
Market research. Find how much they are willing to pay, what the size of the market is, what solutions already exist, and who the competitors are.
Ideal customer profile. Figure out who would find your products to be a perfect fit for their needs, and that would be receptive to your marketing and sales efforts and be able and willing to buy from you.
Identify the target audience. Figure out who you need to reach with your marketing efforts.
Connect with the target audience. Talk with people in the target audience to validate the market research including the needs and problems, willingness to pay.
Compass
Return to steps to start a new business.